“Creating happiness” is the Atlas motto and they wanted to create looping animations for their website that represent this value. We carefully struck a balance between a professional organisation and a human business where people’s happiness is at the heart of everything they do. We wanted to have some fun with these animated “gifs”.
We are Atlas
“We approach work and life with a sense of fun, optimism and belief, and strive to have a positive impact on the world around us.”
We Are Family
“We see your workplace as our workplace. Your people as our people.”
We decided the style should have a hand-drawn feel, imbuing the Atlas website with a human touch to reflect their purpose and values. Our aim was to create captivating, high-quality animations that enhance and complement the Atlas website rather than distracted from the content.
illustrated assets & concepts
Below are some of the concepts and final illustrations I created for the animations. It was an exciting challenge to create the buildings of London in a confidently sketched style to reflect the human values of the company. I wanted to avoid the typical, corporate, geometrically clean look that we are all accustomed to.
Behind the scenes
Below you can see some of the work gone into creating a section of animation.
Bevis Productions is located in London